2025 Cyber Partnership Recap: ESET + AmWins

I’ve spent the last few months talking to Security CEOs who are frustrated. Their tech is "best-in-class," their telemetry is "high-fidelity," yet their sales cycles are stalling.

The problem? They are selling "Security" to a "Risk" buyer. While I’m currently vetting my next long-term leadership role, I’ve started taking on select Cyber Insurance GTM Advisory projects to solve exactly this. I help vendors bridge the gap between their technical signals and the insurance incentives (capacity, sub-limits, and premiums) that actually move the needle for a CFO.

To kick things off, I’m doing a deep dive into my Top 5 Cyber/Insurance Partnerships of 2025. First up: ESET x Amwins.

This isn't just a "referral link" partnership. It’s a blueprint for the Telemetry-to-Premium Pipeline.

How ESET x Amwins Solves the 3 Distribution Bottlenecks

The Validation Gap:
Wholesale brokers like Amwins don’t have time to "test" every EDR on the market. By partnering with ESET, they’ve pre-validated a signal. They know ESET’s MDR isn't just "noise"—it’s a risk-mitigation tool that correlates to lower loss ratios.

The Frictionless Onramp:
Instead of a security vendor begging for a demo, the Broker becomes the salesperson. When an applicant is "uninsurable" or facing a 40% renewal hike, Amwins brings ESET to the table as the solution to get the deal bound.

The Workflow Integration:
ESET didn't just build a better mouse trap; they built it inside the Amwins IQ marketplace. They moved from a "Product-led" strategy to a "Workflow-integrated" strategy.

If you are a security founder and you aren't "Insurance-Ready," you are leaving precious money on the table. You’re fighting for "Security Budget" while the "Insurance/Risk Budget" is wide open and looking for a home.

Next in the Series: We’ll look at how Resilience x CrowdStrike x Amazon Web Services (AWS) is turning raw telemetry into actual financial risk quantification.

Want to get your product "Insurance-Ready"? I’m opening up two more advisory slots for Q1 2026. DM me to bridge your GTM gap.